According to ComScore, it really depends on the time of day:
The biggest surprise here is the gap in nighttime media consumption, where tablets have a clear lead over mobile. Above all, these trends are important to monitor because they help content publishers identify the ideal device to target at a given time.
Here’s a great NY Times post on the struggles of full-service gyms in attracting and retaining members.
For the fitness industry, the article begs the question of whether health club execs plan to wage a price war with no-frills competitors like Planet Fitness. The other, more promising option seems to be to reposition full-service offerings and facilities to re-socialize the increasingly isolated, tech-obsessed, and unmotivated health club members.
Based on the trends demonstrated in the article, the best tech solutions will likely be those that facilitate peer-to-peer as well as peer-to-gym-staff member connections. As long as the extent of people’s gym experience entails plugging in their iPod for 30 minutes and running in solitude, the Planet Fitnesses of the world will prevail.