Blog

February 2011

The Boogeyman vs. Socrates vs. Ben Franklin vs. Your Best Friend--Who Would Win in a Fight?

Friday, February 25, 2011 - 1:21am — Sombit Mishra

Outrunning your fear.  Relentlessly pursuing the truth.  Racking up the Benjamins.  Not letting your loved ones down or, better yet, making them proud…so what’s it gonna be then, eh?

The best motivation is self-motivation, but if health trends in the United States are any indication, self-motivation to exercise and eat healthy is hard to come by, especially when life gets in the way.

Study Confirms Value of Behavior Changing Interventions

Tuesday, February 22, 2011 - 9:29pm — David Nelson
Image from healthcareadvices.com

A University of Missouri study found that behavior changing interventions are the best way to increase physical activity levels.

Financial Incentives for Exercise - Can It Work?

Wednesday, February 16, 2011 - 10:28pm — David Nelson
Image from effusioncreative.com

Kim Kardashian Achieves Fitness Breakthrough with Magical Shoes

Tuesday, February 8, 2011 - 9:30pm — David Nelson

Photo from fhm.com

Why are fads and gimmicks so prevalent in the fitness industry?  Kim Kardashian reminded us in her Super Bowl advertisement for Skechers.

What Type of Exerciser Are You?

Thursday, February 3, 2011 - 9:12pm — David Nelson

This past fall, we interviewed almost 40 people about their exercise habits.  Based on these interviews, we have identified 6 of the most common “exercise personalities”.  We believe that it is critical to develop programs and applications with these distinct groups of users in mind.  Hopefully these profile descriptions will help.